Both HubSpot and MailChimp can be used for sending mass marketing emails. Beyond basic email functionality like drag-and-drop templates, responsive designs, and in-text editors, both HubSpot and MailChimp can be equipped with more complex tools. So, here we are with this post on
“hubsot vs mailchimp”
MailChimp
Mail chimp is the ‘stock-standard’ email application that most individuals and small businesses use.
Advantages
Easy to use – MailChimp offers quality service, with an extremely easy to use interface. It does a great job of making you able to get up and running fast as soon as you sign up.
Value for money – Mailchimp is much cheaper than HubSpot. While paying less money than Hubspot, you are able to use features like multi-step workflows that allow you to send out multiple emails after a trigger, email reporting, and optimisation settings like selecting sending times based on the highest open rates.
| Mailchimp | Hubspot | |
| 2.5k Contacts | $30/month | $500/month |
| 10k Contacts | $80/month | $1,200/month |
| 25k Contacts | $155/month | $2,700/month |
| 100k Contacts | $475/month | $10,200/month |
| Full feature printing | $10/month | $2,400/month |
| Starting price | Free | $200/month |
| Setup fee | None | $600 |
Reporting – MailChimp’s native reporting tools are great, with in-depth analytics on email engagement, however once past the point of engagement tracking will ‘break’ and you will need to measure engagement on your site separately.
Disadvantages
MailChimp uses a fairly strict ‘drag & drop’ builder which means deviations outside the way MailChimp wants to do things isn’t really possible.
Support options are limited.Live support is only available for the paid options of the product.
MailChimp’s internal automation system for sending emails based on user engagement is robust, but doesn’t support a workflow view and you won’t be able to easily create actions outside of emails
Hubspot
Hubspot is not only an email marketing platform, it is a marketing automation and business growth platform that includes email marketing tools.
Advantages
Flexible design – HubSpot’s email system (when paired with Marketing Pro) is extremely powerful and has almost unlimited functionality and design options.
All-in-one marketing automation suite – HubSpot is an invaluable tool to both marketing and sales who can not only see every interaction their leads have with their emails but can also track user engagement and use automation to nurture leads before they need to get involved. In HubSpot you will have the ability to track exactly which pages your lead has visited and how they have interacted with your website and sales team after the email interactions.
Disadvantages
With almost unlimited features with unlimited options and an overload of functions which can easily confuse the inexperienced. Updating email templates can be tricky.
Final Result
Small business with teams who are capable of instantly managing all of the daily interactions with your email campaigns and have a limited budget should stick with MailChimp. Once your business grows to the point where you can no longer instantly reply to every lead and you have enough budget for utilising marketing automation, it’s time to consider a more powerful solution like HubSpot.
